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Mass with Class- Masstige transcends categories and consumer demographics
Shelf Impact!
October 14, 2010
Massaging “Masstige”- For “new luxury” brands, it’s about being a class act with mass appeal
Package Design
September 1, 2010
Why the Magic of Color Enhances Brand Growth
Shelf Impact!
March 12, 2010
Chase your customer, not your competition: Why private label reigns supreme
Shelf Impact!
January 8, 2010
Fragility vs. Utility - Less Packaging is more acceptable to consumers
Sustainable is Good
September 8, 2009
Why Less is More
Brand Packaging Magazine
September 1, 2009
The Marketing of the Green - A good time for alge shampoo
Fairfield Business Journal
August 31, 2009
Shades of Green
Sustainable is Good
June 30, 2009
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