2010
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Fuse - Reclaim the Future
Date :
April 14, 2010 - April 16, 2010
Location :
Trump Internation Hotel & Tower, Chicago, IL
Speaking :
Gary "Seve" Esposito and Karen Lassiter: Rebuilding a Growing Brand and Leveraging Design as a Catalyst for Cultural Change
Description :
Degree, has recently completed a brand re-stage and package design makeover that changed more than the "image" of the brand. This session shares their journey in the strategic and creative collaboration process, and how they have laid the foundation for the future success of the brand, through compelling design that resonates with consumers on a global basis.
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IoPP Packaging Summit 2010
Date :
May 18, 2010 - May 20, 2010
Location :
Hyatt Regency O'Hare, Rosemont, IL
Speaking :
Jackie DeLise: What Price Brand Loyalty?
Description :
Take a multi-category tour of food, paper products, personal care, HBA and other key categories to share how brands are engaging consumers in their emotional "space" to impact buying patterns. Best in class branding and design leadership must rely on one axis point for success— understanding consumer needs. They are at the center of the brand value chain.
Learn, through the science of visual branding, the six-step process of a collaborative research component for identifying and resolving the perceived visual brand gap between strategy and design. Visually translating these discovered insights—going beyond the “hows” to the “whys”—are key to improving brand performance. With ever-changing consumer attitudes, it's the successful brands who understand what their emotional drivers, motivators and intentions are, to create brand experiences that resonate and reward them.
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Sustainable Brands
Date :
June 07, 2010 - June 10, 2010
Location :
Monterey Conference Center, Monterey, CA
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Fancy Food East
Date :
June 27, 2010 - June 29, 2010
Location :
Jacob K. Javits Center, New York, NY
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Packaging that Sells
Date :
September 15, 2010 - September 16, 2010
Location :
Fairmont Hotel - Millennium Park, Chicago, IL
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HBA Global Expo
Date :
September 30, 2010 - September 30, 2010
Location :
Jacob K. Javits Center, New York, NY
Speaking :
Gary Esposito, Partner Zunda Group, LLC
2009
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FUSE - Change the Conversation
Date :
April 22, 2009 - April 24, 2009
Location :
Hotel Nikko, San Francisco, CA
Speaking :
Tim Spring, CEO Marcal Paper Products and Jackie DeLise: The Strategy of Sustainability: Marcal Small Steps IS Green
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FMI Sustainability Summit
Date :
August 17, 2009 - August 19, 2009
Location :
Hyatt Regency Hotel, San Francisco, CA
Speaking :
Jackie DeLise, Panelist: Inside Out ~ The Complete Green Retail Design Story (Packaging)