A FRESH-PICKED SOLUTION

How do you invigorate an iconic hair care brand to visually communicate more than just value?

VISUAL STRATEGY  / PACKAGE DESIGN  /  RENDERS & PROTOTYPING /  DESIGN FINALIZATION

Using strong, fresh natural cues, we created a design system for Alberto VO5 that spoke to the consumer about celebrating nature.

The brand is now easily shoppable with bold bursts of scent-inspired colors.

Bringing forward a refined version of an iconic logo, we have breathed new life into a trusted heritage brand.

We extended the line to include similar but distinct looks for Classics, Sulfate Free, and the Men’s line.